Twitter + Google + Emoji = Search

A few days ago Twitter & Google joined forces via the power of the emoji. The principle is simple, tweet @Google with an emoji of choice, preferably food related, and Google will send you back relevant local results. So for example, you fancy a burger, you tweet a burger emoji to @Google and you get back local restaurant results. I decided to try it out – but went for a hobby rather than food in the first instance. The results were not quite as successful as I had hoped and I had to try again, this time with a strawberry rather than an equine. This time I got supermarkets suggested, though not in the right location so again, not quite as accurate as I had hoped but the principle is interesting. Using a popular method of communication and joining tech & channels together you get a new development on ‘traditional’ search. Go emoji search!