Revenge is a roach – apparently

bronx-zoo

I spotted a campaign from Bronx Zoo yesterday which caught my attention. Back by what seems to be popular demand, you can name one of the resident Bronx Zoo Madagascar hissing roaches in honour of your ex. For a $10 donation you get a digital naming certificate, for $35  or $50 you can add a toy or chocolates. Judging by the fact that several of the donation options are ‘sold out’ a video about the campaign on the Cosmopolitan Facebook page has had almost 242k views there is an appeal for naming a roach after your ex. This works I think because, its seasonal, fun, shareable and based on some sort of truth/insight